Higher Education
Marketer

I work on marketing projects for the University of Tennessee, Knoxville specializing in digital and print design as well as digital marketing and recruitment. Want to learn more? SAY HELLO

My headshot

My passion is developing a strategic vision to build your college's brand.

From the large concepts to the small decisions, I want to bring a cohesive vision to your college's communications decisions. A college's brand is built upon the smallest postcard, the largest magazine, your college's website, your faculty's engagement with the media, and much more. My passion is ensuring that your college has a message and plan to achieve your strategic goals. Check out some of the ways I specialize in achieving these goals.

  • Web design
  • Graphic & print design
  • User experience
  • Branding
  • Content Strategy
  • Email Marketing
  • Strategic Planning
  • Digital Marketing

my experience.

I am an Assistant Director for the University of Tennessee’s Tickle College of Engineering with over twelve years of communications and marketing experience. In previous roles, I worked as Digital Marketing Specialist and a Promotions and Marketing Specialist within the media industry.

In my professional work experience, I have been responsible for web design, print design, and strategic content planning for a major college, its administrative units and departments, and up to 13 radio stations. I currently lead our college’s digital efforts and team. In previous work experience, I have led a street team of up to nine people.

Assistant Director

Tickle College of Engineering
Mar 2021–Present

Job Duties

  • Provides creative leadership and direction on and executes large-scale, high profile, high-impact, high-scope projects and campaigns including our recruitment campaigns, portfolio of 25+ websites, biannual digital alumni magazine and annual report, select print alumni magazines, and a variety of print and digital collateral for student retention efforts and major college events.
  • Works with interdepartmental team towards the planning and development of communication and marketing strategies, especially for student recruitment and the college’s overarching content strategy.
  • Sets strategy and best practices for strategic digital communications platforms of the college and all departments based on data analysis.
  • Supervises digital staff members and provides work direction for them as project lead.

Senior Web Designer

Tickle College of Engineering
Nov 2015–Feb 2021

Job Duties

  • Design digital media for the University of Tennessee’s Tickle College of Engineering and its several departments and administrative units.
  • Create a content plan, schedule, and design html email templates for college’s various email marketing campaigns.
  • Responsible for producing creative print deliverables for the college’s several departments and administrative units.
  • Confer with deans, department heads, and unit directors concerning their web presence, articles, and print materials that represent both the college and university’s core brands.

Digital Media Designer

Midwest Communications
Sep 2014–Oct 2015

Job Duties

  • Design digital media content and graphics for thirteen of Midwest Communications radio websites.
  • Design, schedule, and send e-mail marketing materials for participating radio stations.
  • Confer with department heads and staff to discuss topics such as the proper remote set-up, design of our websites, video production, and the performance of employees I supervise.

Promotions & Marketing Specialist

South Central Media
Aug 2009–Sep 2014

Job Duties

  • Manage the planning, setup, and execution of special events.
  • Design graphics and write articles for the South Central Media Knoxville radio websites—WVRX and WIMZ.
  • Design schedule, and send e-mail marketing materials for the following radio stations: WIMZ and WVRX.
  • Train and manage nine promotions assistants while confering with department heads to monitor and provide feedback on their performance.

my education.

University of Tennessee, Knoxville

BA in Communications Studies (’09)

Awards

  • Summa Cum Laude
  • Top Collegiate Scholar (’09)

Chattahoochee Valley CC

AA in General Studies (’06)

Awards

  • Summa Cum Laude
  • President’s Award (’06)
  • Most Outstanding Student (’06)
  • Excellence in General Scholarship (’06)
  • Excellence in Language (’06)

my work.

Screenshots of the Engineering Vols website

Engineering Vols Website

Website for undergraduate students to learn more about the Tickle College of Engineering.
Potential SHAL logo designs

SHAL Logo

Logo project for a potential research group at the University of Tenneessee, Knoxville.
Screenshot of Undergraduate Program Guide

Undergraduate Program Guide

Program guide for the Tickle College of Engineering undergradautes.
Cover of Cornerstone magazine

Cornerstone Alumni Magazine

Alumni magazine for the Department of Civil and Environmental Engineering at UT.
Cover of the Heath IBEP Brochure

Heath IBEP Program Influencer Brochure

Brochure for potential parters and influencers for the Heath Integrated Business and Engineering Program.
Screenshot of report.tickle.utk.edu

2020 Annual Report

Annual report for the Tickle College of Engineering at the University of Tennessee.

Let's Do Great Things Together

I'd love to hear about new opportunities to work with you and your college or university. Please feel free to email me.